Resource management (consultancy) Essay Example | Topics and Well Written Essays - 4000 words

Resource management (consultancy) - Essay Example Current paper is deal with the nature and the content of the above ‘business activity’ in terms of firm’s everyday operations but also its strategic management for the future. The area which is mainly examined here is the healthcare industry/ nursing profession). Most commonly ‘resource management’ is connected with a firm’s strategic planning, but we can distinguish as well points of interaction with the rest parts of the business, like the use of the raw materials, the relationships between the employees and the evaluation and the use of time schedules with regard to specific business projects (or just its daily operation). When speaking for ‘resource management’ we usually refer to a series of elements which are ‘represented’ as a total by this complex of words. More specifically when using the above term we can refer to: a) the management of the people working in the business either in the lower levels - standard employees – or to the higher positions, like the executives. From the connection of these two ‘human resources categories’, human resource management can be linked with the leadership management (which refers specifically to decisions involved the highest levels of corporate governance), b) the evaluation and the use of ‘time’ in the daily business activities. Time can have a strong influence to the business performance and this statement can be explained by the role of time to the sequence and the succession of the corporate activities. The existence and the completion of the above activities are (in a direct way) depended by the ti me which is offered for every particular project. In this context, the understanding of ‘time’ as a major element of the corporate entity as well as its use from the person to whom such a responsibility has been delegated should be characterized as ‘priority’ – mainly when designing the corporate strategy, c) the management of the materials given as well as of the services

Principles of Marketing Case Study Example | Topics and Well Written Essays - 2500 words

Principles of Marketing - Case Study Example With these features of hypercompetitive business arena, the role of marketing in the operation of the businesses becomes more pronounced. Marketing information can be efficiently utilized to cope with competition as well as win the patron age of buyers. In the case of Bottle Brothers, the use of marketing information to adapt to the current business environment is imperative. The pressure from competitors as well as buyers necessitates them to seek for relevant information about their market. Looking at the company scenario, the marketing information which will bring benefit to Bottle Brothers include: customer information like buyer behaviour, consumer preference, perceived customer value, customer profile, and buyer receptiveness to marketing campaigns; competitor information like pricing, brand image, value chain and other strategies; trend in the external environment like technological advancement, cultural preferences, social trends, economic developments, political factors, and others. This paper recommends that Bottle Brothers concentrate on two marketing information namely, consumer preference and marketing technology. ... In satisfying customers, businesses should gain an in-depth knowledge of their specific markets. Companies need to be acquainted with the buyer's preferences. Customer preference tells a company the needs that they want to be satisfied as well as how they want these needs to be provided. It is essential that Bottle Brothers conduct a thorough research on the preference of the customers. This is highlighted by the changing business sphere that the company is operating in. The company needs to know if clients really derive value from purchasing a well-known brand. In its current situation, Bottle Brothers is required to decide how to create a brand image for its products. At the same time, the manufacturer also needs to know the appropriate products that it should sell in the market. The proliferation of other competitors with their own products necessitates an investigation to generate the products which really creates value for its customers. It is extremely important the company focus on designing and producing clothing that suits the requirements of its market. Bottle Brothers can thoroughly outline the preference of its buyers by conducting an intensive market research. However, it is important that the company starts by defining its target market. Doing this as a starting point helps the company in generating the appropriate information. The company can then draft a survey which aims to answers the question discussed above. Bottle Brothers should be able to prepare questions which looks at the major motivation of buyers in their purchases. This can include price, place, quality, comfort, convenience and other relevant factors which are often incorporated in buying decisions. However, the company should focus on